An Approach to IT Adoption in Micro-enterprises: Insights into Development

Micro-enterprises have the potential to serve as the seedbed for industrialization. But in order to reach their potential, they face a myriad of challenges obstructing their path. A major obstacle to the cause is their inability to utilize technology to its full capability. Research has shown how IT enables organizations & even countries to leapfrog through stages of positive development. This paper goes through an innovative approach within a micro-enterprise to show how they may adopt and use IT. Findings from the case study shed insight for researchers & practitioners involved in using IT to assist micro-enterprises in underserved regions.